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AXE Underwear

AXE is perhaps as synonymous to Body Spray as Nike is to shoes and iPod is to music. Well - that is until now. Unilever, the marketing powerhouse, is translating the success of their AXE brand to a new product category...Underwear.

Check out this brilliant use of the power of suggestion. Sex, ego, humour - presses all the major buttons of young male subjects, AXE's primary audience.

Posted on Sunday, December 3, 2006 at 08:34PM by Registered Commenterrajiv kukreja in | CommentsPost a Comment

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