Entries in Advertising (1)
AXE Underwear
AXE is perhaps as synonymous to Body Spray as Nike is to shoes and iPod is to music. Well - that is until now. Unilever, the marketing powerhouse, is translating the success of their AXE brand to a new product category...Underwear.
Check out this brilliant use of the power of suggestion. Sex, ego, humour - presses all the major buttons of young male subjects, AXE's primary audience.
rajiv kukreja
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